A proposal for Mykilada · Porto Heli · May 2026
The only agency in USA & Greece
with real proof in real estate, wellness & PR.
Real numbers, named clients, work you can verify — a studio for places that mean to last.
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The work
Numbers we have already delivered. Selected, not theoretical.
Four cases · scroll to advance
Across the practice
Thirteen years.
Numbers that compound.
Combined client revenue
Attributed revenue
Media directed
Enterprise clients served
TERAMOK was built around a discipline of senior hands on the keyboard. Every figure above came from work the leadership team did themselves — strategy, the campaign, the ad account, the dashboard, the room when the offer was signed.
The Reel
Selected work, in motion.
Five films · scroll to advance · tap for sound
The brief
Your brief, answered. Item by item.
Section 5 of the RfP lists nine items each submission must include. We have answered each one in the line below, with a pointer to the chapter that holds the detail. Read top to bottom — every box has been ticked.
Tap each row to read the answer
9 items · single-open
Thirteen+ years across European, GCC and US markets — luxury residential developers, branded residences, golf and country-club estates, boutique hospitality, wellness retreats. The practice has contributed to more than $500M in combined client revenue. Selected credits and named campaigns are presented in the preceding two sections.
See selected creditsNine items asked. Nine items answered.
The remainder of this proposal — strategy, channels, team, numbers, the way we would invoice — sits in the four sub-pages linked above. We are at your disposal to present the unredacted version in Athens or in Porto Heli on or before the 27th of May.
The founder
On the keyboard
Kirill Samarits
Founder · TERAMOK Advertising
Thirteen years building the marketing function for luxury developers, branded residences, hospitality groups and country clubs across Europe, the GCC and the United States. Before TERAMOK, senior marketing leadership for ventures that crossed $500M in combined client revenue.
On every Mykilada deliverable — strategy, the campaign, the dashboard, the room when the offer is signed — my hand will be on the keyboard.
The people in the pitch are the people on the keyboard. Always.
Operating between Athens · Chicago
Portfolio
Five specialisms. One studio.
Engagement
How we work together. What is included. What is optional.
This section is structured in three parts. Part 01 answers the RfP scope of services — letter for letter — so the committee can verify every item is addressed. Part 02 lists the wider TERAMOK toolkit, including things excluded by §3 of the brief, available only if Mykilada elects. Part 03 sets out the three engagement tiers with hold-to-reveal pricing.
Part 01 · What we will do for Mykilada
Six disciplines, mapped to your brief — letter for letter.
The six service areas listed below are the exact scope of services in RfP §1, presented in the same order and language. Card C, PR & Communications, is treated as the brief's stated CORE requirement and configured accordingly.
AStrategy & Positioning
Delivered in Month 1, per your timing requirement. Sign-off by end of Week 4.
- Review of existing brand positioning and materials
- Market & competitor analysis · international luxury residential & resort
- HNWI / UHNWI audience definition & segmentation
- Refined value proposition and messaging framework
- Go-to-market across the six named geographies
- Channel strategy across PR, digital, social, partnerships
Strategy phase · Month 1 only · Signed off with the committee
BCampaign Planning & Management
One integrated multi-market launch programme. One calendar. One named team for twelve months.
- Integrated launch strategy across UK, DACH, FR, GCC, India, China
- Campaign calendar · pre-launch, launch, ongoing
- Coordination with appointed brand & website partners
- Budget allocation across channels & geographies
- Quarterly optimisation against live performance data
Core requirement
CPR & Communications
Press office on retainer. International PR strategy executed across all six named markets, in language, by named editors-of-relationship.
- International PR strategy · six markets
- Press office function · ongoing
- Media relations · UK, DACH, FR, GCC, India, China
- Press releases, press kits, storytelling
- Press trips & media visits to Porto Heli
- Strategic partnerships identification & execution
- Coverage tracking & reporting · monthly
Lead discipline · RfP §1.C
DDigital Marketing & Performance
Full performance stack, in coordination with the appointed website provider. Every metric routes to the dashboard the committee can open any morning.
- SEO strategy & optimisation · with website provider
- Paid social · IG, FB, TikTok, LinkedIn, RED, WeChat
- PPC / search · Google, Bing, regional engines
- Retargeting campaigns across the funnel
- EDM strategy · segmented by market & buyer intent
- Analytics, tracking & monthly performance reporting
- Conversion optimisation · with website provider
ESocial Media Management
Editorial-led, platform-native. Six markets, in their languages, with influencer programmes calibrated per geography.
- Social strategy aligned to brand positioning
- Editorial calendar & content planning · localised
- Community management · brand-voice consistent
- Coordination with appointed content producers
- Paid social campaign execution per market
- Influencer strategy & vetted collaborations
FArtwork Adaptation & Roll-out
Limited scope per the RfP. We adapt — we do not redesign. The appointed brand agency remains the keeper of the centre.
- Adaptation & localisation of existing creative assets
- Re-sizing for digital, social and print placements
- Minor messaging & layout refinements
- Coordination with appointed brand agency for consistency
Limited scope · RfP §1.F
Part 02 · Beyond the brief
What we also do — if Mykilada elects.
The list below is the wider TERAMOK toolkit. None of it is required by the RfP, and several items are explicitly excluded by §3. We mention them only so the committee knows what is available — to commission separately, layer onto the retainer, or call on as the campaign reveals opportunities.
Beyond standard SEO
AI SEO & Authority Positioning
Optimising Mykilada to appear inside Google's AI Overview, AI Mode, ChatGPT, Perplexity and Gemini answers for high-intent property queries. We have already delivered this for BuyGreece — cited 13 times across major AI engines, 4.7-star average.
- AI-search visibility (GEO / AEO)
- Authority signal building
- Editorial content engineered for AI citation
RfP §3 · separately agreed
Cinematic Production · Film · CGI · Photography
Film, master photography sessions, CGI walk-throughs, immersive 3D experiences, drone & aerial. Excluded from the core retainer per the brief — available as a separately briefed engagement, or commissioned via Mykilada's existing creative partners.
- Cinematic brand films · directors from intl. hospitality circuit
- Master photography · architectural, lifestyle, aerial
- CGI & immersive 3D · for pre-built sales scenarios
- Apple Vision Pro / immersive floor-plan capture
Performance scaling
Custom Landing Pages & Conversion Microsites
The main Mykilada site stays with the appointed provider. For specific moments — a new villa cohort, a market launch, a press window — we can build campaign-specific landing pages in coordination, instrumented for conversion.
- Campaign-specific landing pages
- Lead-capture microsites per market
- Pre-sales experience pages (e.g. 3D floor plans)
- All tracked into the master analytics dashboard
Performance scaling
Programmatic & Premium Media
Beyond standard paid social and PPC — programmatic display, CTV / Connected TV, OTT, podcast advertising and audio buys for the source-market mix. Useful once the funnel is established and the buyer-segment data is clean.
- Programmatic display · premium inventory only
- Connected TV / OTT in source markets
- Podcast & audio advertising
- OOH in source-market city pairs
In-market experience
Strategic Partnerships & Private Experiences
Curated activations where the buyer already is. Private dinners, sponsorship of cultural moments, presence at the high-net-worth gathering circuit — Art Basel, golf majors, the Monaco / Cannes calendar, F1 weekends in source markets.
- Private dinners & invited tasting moments
- Sponsorship strategy at HNWI gatherings
- Concierge & private-bank partnerships
- Year-long activation calendar
If markets expand
International Market Extensions
The six named markets are the baseline. As the buyer pipeline reveals demand from adjacent geographies — South-East Asia, additional GCC states, Brazil, Canada — operations can extend with new press relationships, paid programmes and influencer activations.
- Additional press relationships in new markets
- Localised paid programmes
- Influencer activations per market
- Asia & Latin America extensions
Part 03 · Engagement tiers & investment
Three tiers. Indicative figures shown — final scope confirmed in person.
The pricing below is indicative and calibrated for Mykilada specifically. Each tier represents a twelve-month retainer engagement; paid media spend passes through at cost on top; an optional performance bonus is layered when KPI thresholds are exceeded.
For perspective
Less than one in-house marketing director.
At the recommended tier — full team, six markets, twelve months.
01Building presence
Foundation
A focused, single-market start — strategy delivered in Month 1, plus PR and digital activation in one core geography. Best when the developer wants to validate the channel mix before committing fully.
Strategy & PR
- Month 1 strategy & positioning
- PR in two markets (UK + Greece)
- Quarterly review with committee
Digital & social
- Paid social on META + Google
- Two-platform social management
- Monthly performance reporting
Artwork
- Limited adaptation · existing assets
Indicative · 12-month retainer
from €0
/ year
02Active growth
Scale
Multi-market activation with a structured monthly cadence. Strategy plus PR in four markets, the full performance stack, and a localised social programme. The natural mid-tier — credible reach without full-team commitment.
Strategy & PR
- Month 1 strategy & positioning
- PR in four markets (UK · DACH · GCC · India)
- Monthly review with committee
Digital & social
- Full paid stack · META, Google, retargeting
- EDM strategy & segmentation
- SEO + AI SEO foundations
- Four-platform social management
Artwork
- Standard adaptation across digital + print
Indicative · 12-month retainer
from €0
/ year
Recommended
03Recommended for Mykilada
Market Leader
The full integrated marketing system across all six named markets. Press office on retainer. Executive-level marketing leadership. AI SEO + authority positioning. Senior hands on every meaningful surface. The fit for an 18-hole signature project with international buyers.
Strategy & PR · core
- Month 1 strategy & positioning
- PR across all six target markets
- Press office · ongoing
- Press trips to Porto Heli
- Coverage tracking · monthly
Digital & social
- Full performance stack across all six markets
- AI SEO + authority positioning
- EDM · segmented per market
- All platforms managed · incl. RED & WeChat
Account & artwork
- Executive-level marketing leadership
- Full artwork adaptation per RfP §1.F
Indicative · 12-month retainer
from €0
/ year
The first four months
What each tier delivers — May to August.
From selection through the end of summer 2026. May is the pre-engagement window — the rest are the realistic deliverables you'd see at that tier. Density of milestones equals depth of engagement.
May · Selection
June 2026
July 2026
August 2026
Foundation
- Selection meeting
- Pitch follow-up
- Contract sign
- Onboarding call
- Brand audit
- Channel inventory
- Strategy delivered
- PR launch · Greece
- Two-platform social live
- First leads in
- Monthly report #1
- Channel mix validated
Scale
- Selection meeting
- Asia-desk intro
- Contract sign
- Full onboarding
- Brand audit · 4 markets
- Press list assembly
- Strategy delivered
- PR live · UK · DACH · GCC · India
- Full paid stack live
- Multi-market leads
- EDM segmentation live
- Q3 dashboard review
Market Leader
- Selection meeting
- Asia-desk intro
- Press list compiled · 6 markets
- Full team onboard
- Audit + competitive intel
- Press trip to Porto Heli scheduled
- Strategy delivered
- PR live · all 6 markets
- Press office active · daily
- First Asia leads
- Tier-1 feature placement
- Performance bonus tracked
A · Retainer
The tier figure above. Twelve-month engagement, paid quarterly. Covers all six disciplines listed in Part 01 for the markets included in the elected tier.
B · Media · at cost
Paid media spend — programmatic, paid social, PPC, retargeting, EDM platform fees — billed at cost with full receipt-level transparency. No markup.
C · Performance · optional
A trigger-based bonus earned only when agreed thresholds on qualified leads, branded search demand and tier-1 features are exceeded. Calibrated to Appendix A.
Talk through the elected tier in person.
The figures above are indicative — the final retainer is calibrated against the elected scope, market mix and optional add-ons. We present and sign it in the in-person meeting on or before 27 May 2026, ahead of the 8 June appointment date in your timeline.
Request the meeting